Blog

BONDIE CUPCAKES POPS UP IN TAKAPUNA

This is the stuff dreams are made of – heavenly designer cupcakes (think salted caramel, lemon and raspberry and perky nana) and a passionate client with an amazing sense of fun and style. Pop Up Now was recently asked by Chanelle Bond, the clever soul......

Pop Up Now Wins at the 2016 RED Awards

Pop Up Now are proud winners of 2 Awards at the 2016 Red Awards. The RED Awards are run annually by the Retail Interiors Association, to promote excellence in retail design and to recognise the contribution of designers, shopfitters and suppliers to the retail industry.......

POOLSIDE POP UP

This miniature shop installed at London’s Southbank Centre was designed by How About Studio to resemble the finishes of a public swimming pool. Located next to a water fountain the kiosk sells sun cream and accessories for punters keen to take a dip in the......

POP UP NOW BY SPACEWORKS DOES: COFFIX

Coffix is not your ordinary coffee shop. Along with great service and friendly chats, expertly made coffee and quality baking, Coffix have a fantastic draw card – their pricing. Purchase a regular coffee cup for $2.50 and order to your heart’s content – 2 shots......

GUILTY PLEASURE

Magnum ice cream has opened the Magnum Pleasure Pop Up in London’s Covent Garden, creating indulgent, personalised and freshly dipped ice creams. The store has been designed with the dipping bar at its heart. Your favourite Magnum is dipped is melted chocolate and then you......

JCOCO’S

So here in the USA, the summer heat has been almost unbearable. Good thing I work inside all day and get to take advantage of the good ol’ air conditioning in our office. I know that most of us would run out for a popsicle......

Pop Ups For Social Awareness

The Rotterdam Watershed is a pop up pavilion designed to illustrate how urban areas can harvest water and to highlight the effects of climate change. The pavilion has been built from 2400 recycled PVC pipes arranged to create a shed like structure. On the exterior plants......

Expect The Unexpected

Pop ups might be here today, gone tomorrow but that’s all the more reason they need to be memorable. As with any design, the only limit is your imagination…and budget. The temporary nature of pop ups often means tight budgets and timeframes but often this......

POP UP ART

What a whimsical way to start a conversation on public space and its meaning to the surrounds. Tiny houses installed over erupting manholes all across New York’s city streets. Usually the steam is covered by tall orange cones to prevent passers-by from being burnt and......

Pop Up Design Library

We love seeing pop ups that celebrate design and demonstrate how far the pop-up phenomenon has moved on from retail clearance sales. A European discount chain has, as part of their sponsorship of a contemporary design festival recently installed a pop-up library specifically for design......

5 Tips to make your Pop Up Store Engaging

1.The right environment – make you customers feel at home Add soft furnishings such as rugs, a comfy chair, live plants and beautiful accessories to create an environment that is not only enticing but makes people want to linger. 2. Experiential Activity Holding live events......

Pop Up Pizza Truck

Now this is taking the food truck to the next level! Del Popolo mobile pizzeria has been designed around the idea of inclusivity – bringing pizza to the people – and it’s achieving its aim; delivering great pizza from an impressive kitchen on a functional......

Nice Puppies!

Pop Projects are all about creating awesome and interactive events around beautiful Auckland. Their latest activation is aimed at your furry friend, Pop Dogs is one big doggy day out! Join fellow dog lovers In Victoria park this Saturday for a day doggy fun. There......

Two of our favs join forces – all you can eat pop-up!

Dinner & Dessert by Moustache Milk and Cookie Bar & Ryan’s Kitchen. Join owner, Deanna Yang and Team Mo aboard the Moustache Milk & Cookie Bus one last time in Auckland before they roadtrip down to windy Wellington to bring their cookies to a brand......

Popinn Park – empty retail becomes a green oasis

Now here’s an idea that we would love to seeing in New Zealand which is not known for its great weather! Facing similar meteorological challenges, Amsterdam’s PopinnPark recently opened in Amsterdam. Located in a now empty department store earmarked for demolition, the park offers everything......

Breakbread Pop Up for Cultural Understanding

BreakBread is a new pop-up dining series bringing together chefs and refugee communities in Auckland to celebrate and encourage cultural acceptance and understanding. (Above: Vivienne Teo – Founder of Breakbread) The series is the brainchild of Vivienne Teo, a kiwi with Chinese parents who experienced......

Lee Broom Salone Del Automobile

You could argue that the world of interior design has been a little slow to catch onto the pop up trend….until now that is. Award winning lighting and product designer, Lee Broom has unveiled his latest collection by way of a mobile salon or as......

Ghetto Soul Pop UP

Who could resist a burger named King Kunta complete with three beef patties, triple cheese and gherkins! This is just one of the mouthwatering creations – all named after Amercian hip hop legends – on offer at the Ghetto Soul pop-up. Just add a side of......

The Try On Truck – Smalls on Wheels

Having embraced the ease and speed of online shopping what’s next? More and more we are seeing companies use pop ups or mobile offerings to complement their online stores – clicks to bricks is the catch cry or, in this case, clicks to wheels. Lingerie......

Dumplings pop up in Auckland

One of Auckland’s latest pop- up restaurants surely has the market cornered as far as unlikely locations go! Lucky Lucky dumplings has popped up in Las Vegas nightclub on Karanagahape Road. Enter through the bright red door and join in the fun! Great music, delicious......

Concept store Pops Up Underground

Here at Pop Up Now we are always looking for underutilised spaces that scream out to host a pop up – in whatever shape or form. Parking stations have been on our radar for a while now so we are really excited to read about......

Pop Up Now appears in Interior Magazine

Lizzi Hines Managing Director at Pop Up Now recently spoke to Interiors Magazine about the ins and outs of pop-ups and leasing short term. One of favourite projects, “the Coffee Cart” a converted Tuk Tuk based in Wellington also features. Rachael To get in touch......

Brand Activation with a conscience

For 1.8 billion people (yes, billion) safe water is an unattainable luxury. For the rest of us, it’s literally on tap. Absolut Elyx is a luxury vodka made with real integrity. But believing it’s not enough to be made with integrity, they must act with......

Pantone Pop Up

The Pantone name is known world wide as the standard language for colour communication from designer to manufacturer to retailer to customer. So it is no wonder that when they decided to Pop Up they did it with more than a pop of colour! A......

The Ultimate Ice Cream Tasting Pops Up

Those of us in the Antipodes may not yet heard of the deliciousness that is Haagen Dazs – premium ice-cream that that is made from the best and purest ingredients but its soon to hit supermarket shelves in Australia. To give Australian ice cream lovers......

Experiential Pop Ups for big brands

More and more brands are beginning to realise that in order to build brand loyalty and stand out from the crowd they need to engage consumers in increasingly creative ways. And many big brands are turning to experiential popups to do just that and get......

Pop Up Comes of Age

It is fair to say the Pop Up concept has now come of age and gone mainstream. Over the past ten years or so we have grown accustomed to Pop Up stores springing up everywhere and anywhere, filling otherwise unused space and then disappearing. We’ve......

Pop Up Now does Molenberg

Today the doors opened on Pop Up Now’s latest project! Molenberg bread is a household name in New Zealand and Pop Up Now were recently tasked with taking Molenberg to the people by creating their first pop up sandwich shop in downtown Auckland. Pop Up......

Don’t forget the technology when you Pop Up!

So, we can find you a space – search our current listings or call us to undertake a specific search for you. We have relationships with agents all over town so we may know about a site coming up that could be perfect for you!......

Jafflechute anyone?

This pop up concept proves pop-ups really are anything, anytime! What we love about pop-ups is that they can really be anything, anywhere, anytime! Enter “Jafflechutes”, Jaffles are Australian for toasted sandwiches and two enterprising young Aussies’ have set up a pop up restaurant in......

We have a winner!

Pop Up now are excited to announce the winners of our Ten Days of Fashion competition. The winners are a group of 11 fashion design graduates from AUT University who have a collective label CCO New Generation. The prize is pretty awesome too – the......

Pop Up Studio creates an Instagram sensation.

“Set in the Street” is an art project creating interior settings in the middle of urban landscapes. US based artist, Justin Bettman’s project has seen open air living rooms, furnished with abandoned or donated furnishings pop up on street corners and in the middle of......

Nostalgia tickles the taste buds

Moustache Milk and Cookie bar developed a cult following in Auckland through innovative yet nostalgic cookie creations…think Pineapple Lump , Banoffee Pie and Salted Caramel Popcorn cookies just to name a few. But facing extortionate rent hikes, owner Deanna Yang had to shut down her......

Doesn’t get more Pop Up than this!

A pop up bubble for pop up gatherings! Created as an “urban Intervention” tool ,“Bubble” is an inflatable plastic structure designed to be set up in public spaces and function as a meeting space – despite what the weather may be doing. It has been......

10 Days of Fashion in the City Auckland

Auckland’s premier fashion event is back! This March the city will host over 20 fashion events and more than 100 exclusive retail offers. Don’t miss New Zealand’s Longest Catwalk….this is fashion on a grand scale with a catwalk show extending 120 metres down the middle......

The smallest house on earth Pop Ups

There seems there is no limit to how the conecot of Pop up is being applied these days. The 1MSQ House is as cute as it gets but also offers a serious solution to issues facing cities in 2016. As cities become increasingly crowded and......

Entries have closed…

Pop Up Now believe in connecting great ideas and entrepreneurial spirit with spaces to make them happen in. Designers with a twinkle in their eye who think they’ve got what it takes to launch their range during the highly acclaimed 10 Days of Fashion in......

So what are the benefits of a pop up shop?

Pop-up shops have been steadily picking up momentum, and in fact the concept of a pop up is no longer exclusive to shops! Pop Up shops are temporary retail spaces that sell or promote merchandise of any kind. They are creative, engaging and generally challenging......

POP INTO THE WORLDS SMALLEST DISCO

The more the merrier is certainly NOT the catch cry for this disco! Teledisko is an old phone booth that has been transformed into the world’s smallest private club – complete with a smoke machine, strobe light effects and a disco ball. The disco pops......

PEDDLE POWERED PUB

A peddle powered pub has been spotted rolling through the streets of downtown Auckland! The party bike consists of a long bar with a wooden keg supplying the patrons with beer as they peddle through the streets. We presume there is also a sober driver......

POP UPS ENERGISE CITIES

Wulugul Pop Up precinct is now open at Barangaroo, a new 22-hectare mixed use precinct set to transform Sydney’s Harbour culture. Over the past year, award winning cross-disciplinary design practice Foolscap Studio have been developing the waterfront design scheme for Wulugul Pop-Up. Foolscap’s focus was......

Shakespeare’s Globe Theatre pops up

2016 marks the 400th anniversary of the death of William Shakespeare and to mark this important anniversary, Auckland will be home to the world’s first full scale, temporary working replica of the second Globe theatre hosting performances of some of Shakespeare’s best known plays including......

POP UP NOW SUPPORTING EMERGING FASHION DESIGNERS

Pop Up Now and Heart of the City are collaborating to make 10 Days of Fashion in the City 2016 an opportunity for an up-and-coming Kiwi designer to have their own pop up retail store in the heart of Auckland city for three days during......

PRIME POP UP SPACES IN NEWMARKET AUCKLAND

Opportunities like this are rare! There has been a changing of the guard at Newmarket as several long term leases have expired and as a result we have some amazing retail spaces available for short or long term lease. Newmarket is a fashion hub and......

Ways to Fund your Pop Up

Like most things you can’t ignore the money. While pop-ups can be a cost effective way to test markets or take your clicks to bricks, you still need capital. There are many ways to source capital and/or find people who are willing to help. Crowdfunding.......

Clicks to Bricks Before Christmas! Pop Up Now.

If you ever wanted to Pop-up and take your clicks to bricks and mortar now is the time! With just a few weeks left to Christmas, December is the perfect time to pop –up and take your offering to frantic Xmas shoppers. Why even Gwynth......

SLEEPING AROUND…

OK we get it….shipping containers make great pop-up restaurants, malls and cafes, so why not pop – up hotels? Here at Pop Up Now we think Sleeping Around, a unique hotel in Antwerp is onto a winner. Aimed at todays complex consumer who is more......

Tea Pot Pop Up

We love this quirky Pimm’s Pop-up at Wimbledon this year. Big brands are increasingly using experiential Pop-ups to create brand loyalty and exposure. This charming teapot bar showcased Pimm’s strawberry with mint, blackberry and elderflower and royale with champagne varieties…jolly delicious! Inspired by the English......

HIRE EVERYTHING YOU NEED TO POP FROM POP UP NOW

Committed to being THE one stop shop for all things Pop Up, Pop Up Now offers a range of unique, eye catching and flexible structures and furniture – all available for short term hire. Our inventory is guaranteed to make your event, activation or pop......

POP UP NOW DOES: ART WEEK

As an antidote to our digitally dominated world, colouring for adults has become nothing less than a phenomenon. Adults world over are being drawn into hours spent over intricate designs armed with a packet of pencils, citing the benefit as stress relief and a way......

POP UP NOW DOES: A JUICE POP UP

Pop Up now had just three weeks from woe to go to find a site and create a fresh and original interior worthy of selling Cold Pressed Juices – the latest thing in the healthy living wave. The result: Pressed Raw Juice Bar has popped......

POP UP NOW AND SPACEWORKS DOES: A TUK TUK IN WELLINGTON

This is one of my favourite projects to date and is the very reason why we started Pop Up Now by Spaceworks. The Cart Co is gracing Wellington Streets with its mean green rig, peddling café fare and delicious coffee. Owners Mandy and Jeremy are......

Pop Up Now Brings you Pop up Art – Artweek Auckland

A diverse selection of arts projects and exhibitions are popping up for Artweek in spaces at the newly renovated Chancery Square thanks to Pop Up Now and Heart of the City. Bricolage @ Artweek Whitespace presents a selection of contemporary artists whose work reflects the......

POP UP SKIP BIN BARS

We’ve moved on from shipping containers it’s all about the skip bin… These little structures may look strange but there is no denying their creativity. A duo of environmentlly conscious designers in Europe recently converted skip bins into unique meeting places and bars. Each “building”......

POP UP BARBER SHOP

Salon Le Barber is an innovative concept – a barber shop on wheels that is restoring male  grooming to its former glory. Decked out in the spirit of a vintage barber shop, Salon De Barbour offers trims, buzz cuts and cut throat shaving and it’s......

FESTIVAL ITALIANO AUCKLAND

Here at Pop Up Now we love a good festival…add alfresco dining and a chance to win a trip to Italy and we’ll be there for sure! Festival Italiano, New Zealand’s largest Italian street event is on this Saturday 27 September from 11am. Head down......

POP UP PARKLETS

Parklets are the latest urban pop- up spotted on North American city streets. Created from shipping containers and taking up no more than two or three parking spaces, parklets can be temporary, seasonal or permanent. The spaces are for public use and designed to provide......

LOOK OUT GENERATION C IS ABOUT

We’re all wondering what’s around the corner and how on earth we can keep up. On average retailers should do a new fit out every five years and if located in a mall, retailers are made to spruce up every couple of years. Given the......

FOOD SPACE AUCKLAND LAUNCHES!

This September, Food Space is bringing together a perfectly curated selection of Auckland’s most delectable mobile food vendors, for a special celebratory meal – and there’s plenty to go round. Come Saturday September 12th, the revitalised Daldy Street Park in Auckland’s historic urban precinct, Wynyard......

BIG NAME BRANDS LOVE TO POP UP!

Global household name Starbuck’s, more often associated with average coffee and lacklustre design, are using Pop Up’s to showcase new initiatives and in the process have created what might possibly be the most beautiful Starbucks in the world. Starbucks, who has over 19,000 stores worldwide,......

POP UP POETRY…

Pure visual poetry that is. A Danish architectural practise has created a pop-up pavilion within the grounds of a Danish art gallery. The pavilion is a beautiful example of a cultural pop- up, a temporary installation set to inspire and challenge. The delicate white structure,......

MOVE OVER FOOD TRUCKS…

Well first it was Food Trucks, then it was Food Trikes, so are Food Boats the next big trend on the pop-up food scene? The creators of Pizza Pi certainly think so. They have spent 2 years creating a custom food boat to take their......

A Christchurch Pop Up Project

Gap Filler is a movement created after the Christchurch earthquakes to bring back positivity and life to the city. Gap Filler invites you to think about how we use the space that’s no longer in use after the destruction. The project is designed to inspire......

THE WORLD’S SMALLEST JAZZ CLUB

A Jazz Club in a bus stop? Why the heck not? An initiative set up in Pittsburgh, the bus stop is designed to help with the hum drum boredom of waiting for the bus and to just make it a lot more fun. Equipped with crystal......

Pop-ups and reality TV? It had to happen!

It’s a match made in heaven – Pop-up shipping container restaurants and reality TV! Australia’s new reality series Restaurant Revolution just goes to show how the pop-up craze is catching on! Five pop-up restaurants (made from double story shipping containers) have been craned into capital......

POP-UPS NOT JUST FOR PLAY!

Of those of us who spend most days desk bound…wouldn’t you rather be in the great outdoors, surrounded by the calls of nature and the smells of the great outdoors? Well thanks to a collective of Dutch digital bohemians it is not just a daydream!......

THERE’S BEEN A FEW CHANGES ROUND HERE….

Pop Up Now has relaunched! As Pop Up Now has grown and expanded our services we thought it was time for a new look! Enter shiny new branding and website! Pop Up Now is a ‘pop it, rock it and stop it’ one stop solution......

FOOD TRUCK FETISH CONTINUES…

This Friday night sees the launch of Auckland’s latest foodie event, Graze and Feast. The event will see a huge contingent of Auckland’s best street food vendors gather at Shed 10 Queens Wharf. Live performances, DJ’s, seating for 400 plus and free rides (up to......

Worlds Tiniest Pop Up Shop?

British designer, Duncan Shotton, has created what must surely be the world’s smallest Pop-up shop. Living in bustling Tokyo , the designer came up with a unique solution to limited (and prohibitively expensive) space in prime retail precincts. His remote controlled shop is only a few......

AUCKLAND THE FOOD REVOLUTION HAS BEGUN!

The street food collective is a shared food, drinks and entertainment space in Ponsonby, the brainchild of husband and wife team behind new hotspot eatery Miss Moonshine. Open for breakfast lunch and dinner the concept allows you to enjoy some of the best street food......

PUBLIC TOILET DINING?

Pop Up restaurants are almost mainstream these days so how to bring back the Pop? Cue Wilddineren (Dutch for Wild Dining), a not for profit Pop Up that serves unconventional meals in what can only be described as bizarre locations! Run by a group of......

WIGWAMBAM MAM

Entering the Woodlandia Roof Top Pop Up bar is like stepping into Fantasia. Inspired by ancient English forests, the bar is located in huge Wigwam decked out in twisted twigs, vines and fairy lights. The floor is strewn with Autumn leaves and bathed in candle......

PETITE POP UP LIBRARIES

How cute is the “Little Free Library” that recently popped up in Manhattan’s Nolita district.   With room for only one this has to be the smallest book exchange in the world! The Pop Up Library is one of the latest form of guerrilla education......

POP UP PING PONG

Head to Aotea Square this week for your last chance to play Pop Ping Pong. This is Ping Pong – with a twist! A two week installation of bespoke Ping Pong tables is set to delight, surprise and frustrate players! Each table is uniquely modified......

Pop Dining – the Public Dinner Party

Pop Dining is the experimental baby of a couple of expat Kiwi chefs who have set out to create a new dining experience with a focus on changing the way people think about food. Located in under-utilised spaces all over Auckland they host themed multi......

FIRE TRUCK PHOTO BOOTH HAT SALON

Now that has to be a world first! Over the last seven years Truffaux sellers of sublime panama hats have circled the globe in their repurposed vintage French Fire truck, sharing the rare experience of wearing the Panama hat. The process is simple…have your Panama......

HOT TUB POP UP

It’s not that we want to see you naked or anything (blush) but we think this is a cracker idea. Sitting on top of a building with a whole heap of other hot tubs watching a great movie. It’s taking the outdoor cinema experience to......

IT’S THE MEAN GREEN BEVERAGE MACHINE

We heart a great food truck and when it’s retro mint green truck serving delicious, healthy smoothies and bevvies, it’s a shoe-in around here! Sisters Arabella and Philippa Young saw the potential in the 1974 Bedford Cresta Camper and bought it off Matt Lockwood, re-named......

OH MY ICECREAM POP UPS ARE THE APPLE OF MY EYE

Yes, yes we know the weather’s packing in but we’re desperate to hang on to some of the summer sunshine goodness. To do this we’re celebrating ice cream pop ups across the globe and to put one last summer smile on your dial. Check out......

IT’S A BIT WEIRD

Oaty goodness in winter, there’s nothing better is there? We love original and quirky pop ups from all over the world and this one almost takes the cake. I love a good porridge and this pop up in London is bringing warm, heartfelt porridge to......

A TRAVELLING POP UP

We’ve been following this magical gem for a while. They might not call themselves a pop up but we do because they’re small and don’t stay in one place for long. One Lovely Day Styling is about one of the prettiest, charming and most lovable......

COMMUNITY POP UPS

Who would have thought pop ups could actually make a positive impact on our lives, to our community and to our youth? Big brands are using pop up experiences to get to the grassroots of our community and Nike have taken their role in the......

POP UP PREP (Stage One)

Sorry folks but gone are the days you can throw a few racks, a table and till into a space with some outdated stock and hope it’ll fly. Nope, it probably won’t happen. So, as the pop up phenomenon is sweeping the nation, I thought......

FOOD TRUCKS ARE POP POP POPPIN AWESOME

I love that the food truck trend is sweeping the land of the long white cloud and that the fare served from these moving restaurants is second to none. They bring a whole new incredible flavor to the meaning of eating and dining. Gone are......

POP UP URBANISM

Urban farms, pop up foodie markets and now a pop up rooftop campsite in a secret location sky-high in New York City. This is Pop Up urbanism at its best and the creation of New York artist, Thomas Stevenson. Bivouac NYC was designed by Stevenson......

POP UP CREATIVITY AT ITS BEST

This is a fine example of a creative genius transforming ‘the not so easy on the eye or palate’ into something desirable and beautiful. One of our favourite pop up stores of 2014 is ‘tincan’. Architect Amanda Levete opened a pop-up restaurant in London’s Soho......

PUBLISHED : HERE TODAY, GONE TOMORROW

You only need to look at the rest of the world to predict what is going to happen locally. I know this is a fierce generalisation, particularly when it comes to some subjects, but as I am talking about pop ups – I can tell......

POPPING UP THE NATIONAL PARTY CAMPAIGN OFFICE IN TE ATATU

It’s not about alliances here but when we were asked to help the National Party to unearth a site which was to be their home-away-from-home leading up to and during the election campaign for Alfred Ngaro who was campaigning for the Te Atatu seat, we......

POP UP CLOTHING STORE GIVES BACK TO LESS FORTUNATE

Pop Up Now is partnering with The Street Store to create the world’s first free pop-up clothing store for people experiencing homelessness. Check out the article in NZ Herald…. For more information visit www.popupauckland.info...

I SEE A POP UP: THE NORTH FACES’ DISAPPEARING FLOOR

The North Face store in South Korea came up with a very innovative way to promote their brand with this unique popup experience. The floor beneath the unsuspecting customers starts to disappear, forcing customers to climb the walls or fall into the padded pit below.......

POP UP AROUND THE WORLD: LEVI’S

Now this isn’t a new pop up – it was open about 4 months ago but I really just loved the simplicity of the design. The way that Levi’s has opted to display the clothes is creative and a real talking point. Pop Ups are......

I’VE BEEN THINKING: POP UPS ARE HERE TO STAY

  You only need to look at the rest of the world to predict what is going to happen locally. Now I know that is a fierce generalisation particularly when it comes to some subjects, but as I am talking about Pop Ups – I......

POP UP AROUND THE WORLD: ROALD DAHLS GRANDDAUGHTER

I’m sure that she hates being referred to as Roald Dahls Granddaughter, probably preferring to be called by her own name – Phoebe Dahl and judged on her own merits. But seriously, when I found this pop up, I really did think ‘Oh Roald Dahl,......

I’VE BEEN THINKING: DEATH ROW POP UP??

  So I’m a really big fan of experience and theming in retail and hospo, its a great way to create ambience and theatre. This one pop-up restaurant took theming down the wrong direction… If you were to have a treat meal, something that you......

I’VE BEEN THINKING: DO POP UPS WORK FOR EVENTS?

They sure do! What about… ·       Corporate dinners or work ‘dos ·       Corporate events, such as Fight For Life or Christmas parties or celebration parties ·       VIP or customer nights ·       Product launches ·       Fashion shows ·       Movie premieres ·       When you need a showroom......

I’VE BEEN THINKING: DO POP UPS WORK FOR LEASING AGENTS?

They sure do! ·       Leasing agents who want to show their clients retail space in the best light ·       Leasing agents who want to have their clients space bustling with activity and energy ·       Leasing agents who need to get creative when their vacant retail......

I SEE A POP UP: STITCHBIRD FABRICS

You may have seen pop ups and not known thats what they were… When a retailer takes a small area of an existing shop this is called a ‘store-in-store’ or a pop up. Thiw week we have Stitchbird Fabrics which is in Swonderful Boutique 241......

POP UP AROUND THE WORLD: KANYE WEST’S YEEZUS

I tell ya, Kanye West is everywhere.. Hes in all the rags with his wife Kim Kardashian, he is on tour and now he is popping up across the ditch in Melbourne. I will set the scene for you… Location: 336 Chapel Street Melbourne. Pop......

I’VE BEEN THINKING: DO POP UPS WORK FOR LANDLORDS?

They sure do! ·       Landlords who want to show their retail space in the best light ·       Landlords who want to have their space bustling with activity and energy ·       Landlords who need to get creative when their vacant retail space lingers ·       Property owners......

POP UP AROUND THE WORLD: CHOCOLATE SHOES

    What a crazy combo – shoes and chocolate! What woman isn’t going to go crazy over this… Once again in Covent Garden we see an incredible pop up that thinks totally outside of the square. This 48 hour pop up truly is a......

I’VE BEEN THINKING: FINDING A POP UP

When you have a clear plan on what you need from your pop up, you will need to start the hunt for a space that will tick those boxes for you. Go to where your customers are. Come up with a short list of must-haves,......

POP UP AROUND THE WORLD: POLITICAL HAIR SALON

This pop up comes from our very local Wellington, NZ and the idea is inspired given that we are on the downward slope to our Nations election day Sept 20. This pop up is a hair salon called, ‘Political Cuts’ aimed at enticing young Wellingtonians......

I’VE BEEN THINKING: PLAN YOUR POP UP?

Be clear on your reasons for doing this – they will drive your choice of space, your location and your fitout. Before you even start hunting for the ideal space, whip up a quick business strategy. Ask yourself: Why are you opening a pop up......

POP UP AROUND THE WORLD: MARY POPPINS

Any Mary Poppins fans are going to love this! I’m totally a musical fan and if I was in London early Sept I would totally go to this. Mary Poppins fans have a chance to dine with the fictional Banks family and their famous nanny,......

I’VE BEEN THINKING: DO POP UPS WORK FOR RETAILERS?

They sure do! ·       Retailers wanting to branch out to a new location, but who need to make sure it works for them before they sign up to a long-term lease ·       Retailers wanting to explore a new market and/or demographic ·       Online ventures keen......

POP UP AROUND THE WORLD: MARC JACOBS MONEY FREE POP UP

This week I am in London checking out whats hot in retail and hospitality. In doing some research I could not believe my luck when I came across a press release about Marc Jacobs pop up shop in Covent Garden where customers pay for products......

I’VE BEEN THINKING: WHY POP UP?

Be clear on your reasons for doing a pop up. Is it for brand awareness, to test a new product, to trial bricks and mortar or to get rid of clearance stock. All of this criteria will establish the basis for your choice of space......

POP UP NOW DOES: AN APP!

We have an app! Download it now… The Pop Up Now App gives you immediate access to Pop Up locations, possible sites and strategic information – nation wide at your fingertips – whilst on the hunt for your very own Pop Up solution. As the......

I’VE BEEN THINKING: CLICKS and MORTAR

Clicks & Mortar or also known as clicks and bricks – it’s a catchy as ‘Brangie’ or ‘Kimye’ if you are a celeb fan like myself. The term was coined to describe the businesses that were initially traditional bricks and mortar, and who had included......

LOCAL POP UP: A LITTLE SHOP

This week we launched Pop Up Now… And we have our first Auckland pop up shop to tell you about… A Little Shop was one of our launch partners on Wednesday, we popped up a space using their stock. For all you ladies out there,......

SPACEWORKS DOES: POP UP NOW

Last night was the launch of POP UP NOW, down at Victoria Park Market. This is a new wing to Spaceworks, and is the start of a retail revolution. After being in the retail industry for 15 years, Lizzi has seen the significant change in......

How to Pop Up

To download our helpful guide on how to succeed at pop up retail, please fill out the form below. This booklet gives you all the ins and outs about how to pop up. Including the design process, what you should consider when leasing a space,......

HERE WE COME!

Welcome to the first blog post for Pop Up Now… Who are we and what’s our plan? I have been in the retail design industry for 15 years, largely as the Managing Director of Spaceworks and boy it changes fast. In saying that the changes......